Paid Social Media

Having a Holistic Marketing Mindset is Key

While paid social media is often the go-to for advertising, it’s not always the best first step. Before diving into paid ads on Facebook, Instagram, or TikTok, we need to ensure your SEO, paid, and organic searches are performing optimally. The value of a holistic marketing approach when doing paid social cannot be overstated.

By not having a holistic marketing mindset, we frequently see the downsides of a single-dimensional approach: clunky and vague landing pages, ineffective product pages, and sluggish ad campaigns that drain marketing budgets and significantly reduce sales. It’s like pouring premium gasoline into a car with severe engine issues – it’s not going to run efficiently.

We go beyond just Facebook ads to optimize conversion rates. Many of our clients were previously running ineffective and costly campaigns that drained their marketing budgets and delivered minimal results. We jump in and analyze everything from the perspective of a potential customer, finding ways to enhance the user experience and drive more conversions.

For example, we use data collected from tens of thousands of campaigns to gauge the best way to optimize the entire checkout flow. We call this a Business Connect 360 cleanse – getting rid of all the bad stuff before introducing the good stuff.

We focus on SEO, paid, and organic searches first, and here’s why: We own or have ownership in some of the top software in the industry that analyzes the search versus social options to find what’s best for you. Consider the attributes of each:

SEO Search Attributes

Low Quantity
High Quality
High Intent
Higher Cost
Less Sifting

Social Media Attributes

High Quantity
Lower Quality
Lower Intent
Lower Cost
High Sifting

Ultimately, our goal is to get you higher-quality leads with less sifting, which means more revenue for your business. By optimizing your search strategies first, we ensure that your paid social efforts will be more effective and efficient, allowing you to focus on converting quality leads into loyal customers.

With our comprehensive approach, you’ll see the difference in your campaign performance and overall marketing success.

Book Appointment

Paid Social Media Ads

The essence of paid social is to use sponsored content or advertising to put your page and ads in front of third parties who are likely to engage with or purchase from your business. Once we decide that moving to paid social media ads is the right step, we’ll ensure your campaigns are designed for long-term success, capturing loyal customers rather than just flimsy one-time buyers.

Every dollar you spend at the start of your digital marketing campaigns should continue to bring in dividends for as long as your company exists. Your ad spend shouldn’t be limited to just initial customer acquisition.

While key performance indicators (KPIs) like Cost Per Acquisition, Cost Per Click, and Return on Ad Spend are crucial for guiding your marketing decisions, there’s much more happening behind the scenes.

Take the Facebook Pixel, for example. This small, yet incredibly valuable, string of code placed on your website collects vast amounts of data about your site’s traffic. This juicy information helps you optimize your ads, build targeted audiences for future campaigns, and remarket to people who have already interacted with your website.

We’re passionate about social media advertising, and not just because we’re one of the few Facebook Ad Partner Agencies. Platforms like Facebook, Instagram, and TikTok offer the most powerful marketing tools ever created and are prime examples of how effective machine learning can be.

Information We Use for Your Future Campaigns

One of the best ways to view digital marketing and paid social is as magic machines where you invest $1 and get back more (hopefully much more) than $1. It’s like finding a product-market fit for a new product, but instead, you’re matching a psychological incentive to an audience.

Often, these magic machines can be found in the Facebook Ad Manager.

For example, imagine your Facebook Pixel has collected data from 10,000 visitors in an initial campaign. Let’s call this Group A. Out of these 10,000 visitors, 1,000 added a product to their cart and entered their email, becoming Group B. From those 1,000 visitors, 500 completed their purchase, making up Group C.

You now have three valuable audiences for future campaigns:

Group A: Your Pixel collected extensive data on these visitors, validating that your ad attracted interest.
Group B: These visitors acted on their interest but didn’t complete their purchase.
Group C: These are your buyers, the most valuable group.

The Pixel allows us to remarket directly to Groups A and B, gauging how many times members of each group need to see an ad before making a purchase. This provides several benefits:

We can test more personalized creative.
We can nudge potential customers into becoming actual customers.
We get another touchpoint to build a better relationship with those who eventually purchase.
We build brand awareness with those who don’t convert right away.

Group C, our buyers, is arguably the most valuable. We can use the information gathered from the Facebook Pixel to create custom audiences that match the profiles of these 500 customers. In theory, our Facebook ad campaigns could reach tens of thousands or even hundreds of thousands of people who resemble your best customers.

In your next campaigns, you’ll spend much less money showing your ads to people who are unlikely to buy and instead attract the most interested, purchase-ready audience to your site.

Book Appointment

Enter the Arena, Walk Out a Champion

Paid social goes far beyond simply knowing how to use Facebook Ad Manager. While platforms like Facebook, Instagram, and TikTok have made their ad managers incredibly intuitive, mastering them requires seasoned marketing experience to outmaneuver the competition and adapt in a fast-paced, ever-changing environment that’s only growing more competitive.

Every year, hundreds of new brands and advertising agencies enter the digital space, driving up CPCs and CPAs.

At Business Connect 360, we believe that when life gives you lemons, you make the most of them. Great puns aside, being a formidable brand in the paid social landscape means you’re not just competing with your immediate competitors – you’re competing with every brand targeting your audience on Facebook, Instagram, and TikTok.

With our expertise, we help you navigate this crowded space, ensuring your ads stand out and reach the right people at the right time.

Let’s work together to turn those challenges into opportunities and make your brand a leader in the digital marketplace.

We’ve Harnessed the Power of Multiple Experts in the Digital Advertising Space

Many of the most successful brands of the last decade were essentially marketing teams with a product to sell, rather than product-first companies that do marketing.

Building a company is often one of the most challenging things to do – trust us, we’ve got our fair share of war stories.

As entrepreneurs at heart, we’ve launched and sold several companies ourselves before coming together to create Business Connect 360. We’re passionate about digital marketing because we were dissatisfied with the traditional digital marketing agency model.

This is why we treat each of our clients’ companies as if they were our own. We know every dollar counts, and the frustration of aimless campaigns not getting clicks, pointless overspend, and low conversion rates irritates us just as much as it does you.

Paid social is often a full-time job and it’s difficult to manage with just a single individual.

We’ve harnessed the power of multiple experts with decades of experience in the digital advertising space to achieve some truly impressive results for our clients.

Those magic machines that can turn $1 into $4, $7, $79, and more exist – and it’s our passion to find them. It’s taken us years of experimentation to even know which direction to look and to decipher the real opportunities from the fantasy.

If you’re ready to commit to scalable, long-term growth, we’d love to talk and learn more about your business.

Book Appointment

Get in touch with us

Ready to elevate your business to the next level? We invite you to schedule a free, no-obligation 15-minute consultation with us. Let's discuss your business goals, challenges, and how Business Connect 360 can help you achieve remarkable growth. Our expert team is here to provide valuable insights and tailored solutions that fit your unique needs. Don’t miss this opportunity to discover how we can make a difference for your business. Contact us today and start your journey towards success!