Paid vs Organic Search

Pay-per-click (PPC), Search Engine Advertising, or Sponsored Listings.

Paid search is one of the most cost-effective and scalable ways to connect your business with potential customers who are already searching for the products and services you offer. The bottom line? Any business is more likely to make a sale if they reach consumers while they’re actively looking to buy. And that’s exactly what paid search enables you to do!

97% of consumers research online before making purchasing decisions.
75% believe paid search ads make it easier to find information online.
33% clicked on an ad because it directly answered their search query.
PPC visitors are 50% more likely to purchase from a website compared to organic visitors.
Most businesses earn an average ROI of $8 for every $1 spent on paid search.

Whether you’re venturing into paid search for the first time or looking to improve your current strategy, our digital marketing experts will ensure your PPC campaign boosts brand awareness, drives relevant traffic, converts clicks into sales, and delivers the best possible return on your investment.

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Paid Search vs. Organic Search: What's the Difference?

When you perform a query on Google, Bing, or any other search engine, you'll see two types of results: 'paid search' results and 'organic search' results.

Organic search results are free website listings that appear because they’re relevant to the keywords searched. To rank well in these listings, you need an effective SEO strategy targeting the keywords your customers use, along with excellent content that provides value to those searchers.

Successful SEO takes time. Since search engines like Google keep their algorithms for determining relevancy a secret, it can be challenging to pinpoint exactly what will get your site to the top of page one. Plus, because these algorithms change periodically, your website will need occasional tweaks to maintain its rankings.

Paid search listings, on the other hand, are advertisements that appear at the top of the page above the organic listings. Shopping ads, which are also part of paid search, can appear at the top or side. When a business bids on keywords relevant to their products and services, their PPC ads only show up for searchers who query those words or closely related terms. The advertiser only pays if the searcher clicks on their ad.

Paid search is more immediate than organic search. While most search engines guarantee ad approval within 24 to 72 hours, it often happens within minutes of submission.

Why Your Business Needs Paid Search

So, what’s the best approach for your business?

In our experience, integrating organic and paid search as part of a cohesive digital marketing strategy yields the best results. Your brand is far more likely to dominate page one and generate those coveted clicks when both your website and PPC ads are optimized for the keywords relevant to your customers.

Paid search allows you to target consumers most interested in your products or services, bringing more qualified traffic to your site and increasing your chances of conversion. It can also help you recover clicks that a purely organic strategy might miss, especially if you’re still working to improve your website’s rankings. You can even use paid search to test keywords for SEO or try PPC remarketing to encourage previous organic visitors to return and complete their purchase!

With paid search, you gain access to valuable data – the number of clicks, cost per click, sales generated from each click, and more – that helps you improve results over time and maximize every advertising dollar. Plus, you can set daily spending caps and manage each bid to target the most cost-effective, high-return keywords, making your PPC campaign adaptable to just about any budget.

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Our Seasoned PPC Experts Can Position Your Business for Long-Term Success

The number of users in the E-commerce market in the United States is forecast to continuously increase between 2024 and 2029 by in total 60 million users.

With paid search, any business – large or small – can tap into this web traffic to engage with existing customers and reach new ones when they’re most motivated to buy. All it takes is an internet connection, a small budget, a few lines of copy, and a couple of hours each day, and your PPC ads will soon be generating leads, increasing sales, and driving new foot traffic into your physical location.

At least, that’s what Google, Microsoft, and other search engine companies would like you to believe.

There’s no denying that paid search is an excellent tool for boosting revenue. But it’s also becoming increasingly complex and competitive, requiring a seasoned team of PPC experts to design, launch, and manage a campaign that complements your SEO and positions your business for long-term success.

We were all entrepreneurs before teaming up to launch Business Connect 360. We’ve each started and sold several companies, and we’ve experienced firsthand the toll a poorly conceptualized and badly run digital advertising strategy can take on a business. We understand that every dollar counts and have zero tolerance for traditional approaches that eat away at your marketing budget while providing little return.

If you’re ready to put our expertise to work, we’d love to talk and learn more about your business..

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Ready to elevate your business to the next level? We invite you to schedule a free, no-obligation 15-minute consultation with us. Let's discuss your business goals, challenges, and how Business Connect 360 can help you achieve remarkable growth. Our expert team is here to provide valuable insights and tailored solutions that fit your unique needs. Don’t miss this opportunity to discover how we can make a difference for your business. Contact us today and start your journey towards success!